Sport Management Students Land on Top of Global BSG Scoreboard

Lock Haven, PA (03/20/2023) — A team of students in sport management at Commonwealth University-Lock Haven, landed at the top of the worldwide online simulation game, The Business Strategy Game (BSG).

The simulation game allows students of Dr. Peter Campbell's graduate-level financial management in sport class, to engage with others around the world to see who is best.

BSG consists of teams of one to five students who manage and operate an athletic footwear company in head-to-head competition with other members of the class - with potential to earn a spot on a global scoreboard.

"Dallas Shoe Company," a team composed of students Dallas Kurtz, of Lock Haven; Andrew Klose, of Elizabethtown; and Lacey Snyder, of Herndon, ended the simulation not only at the top of the class competition scoreboard, but in the top of the global scoreboard as well. The team earned a spot on the BSG platform's global scoreboard for three consecutive weeks throughout the simulation.

For the final week of the simulation team "Dallas Shoe Company" earned a global top 100 ranking based on the following performance criteria. The group finished the simulation with an overall score of 110.0, which tied them for the best overall score performance worldwide; their earning per share was $44.90 and was the second best worldwide; and their stock price was $1,001.76, which was the fourth best worldwide.

"The BSG simulation allows the students to compete as a team, putting concepts learned in the class, into practice against other graduate students locally, and at universities around the world," Campbell said. "I am proud of the performance of all the students in the class, but the accomplishments of the members of the Dallas Shoe Company highlight the quality of the education received in the graduate program for sport management."

"Our strategy from the beginning of the game was to open and continue to upgrade our facilities in all four regions included in the simulation," Kurtz said.

The BSG simulation aims to provide the students with a smaller-scale experience of what it is like to run a sport-related company on a global level and put their sport financial management skills to the test.

"The simulation was a great experience that gave me the opportunity to look at all the small decisions that need to be made to operate a large company," Kurtz said.

"The sport management program at Lock Haven gives students a great opportunity to learn in the classroom and during practical experiences," he added. "The professors involved in the program care about each student's success, and they continue to provide students with real-world opportunities."

For more information about sport management and sport science at Lock Haven, visit www.lockhaven.edu/sportstudiesdep/ or www.lockhaven.edu/sportscience/, or contact Campbell at pcampbel@lockhaven.edu or 570-484-2114.

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